Training the TikTok Algorithm
When you first get on the platform, you must signal to media that you are an account that makes content around a specific category. To do that, you want to use hash tags distinct to your kind of product. If you do not use precise hash tags, The media may accidentally show your specialized content to people who are not your target audience. Then your content will not perform well.
For example, let’s say you run a candle brand. Before even making a video, search hashtags that include the keywords scents, candles, and small business. Start interacting with all of those videos. Follow some of the big creators in that space. TikTok will know that you have some interest in that realm of videos. There’s a good chance that when you start to create videos, TikTok will show them to people who are viewing similar content.